Apha Lab

Conceptually founded in Melbourne 2017 and physically launched to the world in 2019, APHA.LAB was born with a desire to take you out of your head and into the moment.

The journey commenced with natural deodorant, catalysed by an exploration of the harmful effects of antiperspirant. Wanting to counter an industry whose history began by imposing self-doubt onto women, APHA.LAB’s Free-From Deodorants are 100% natural and allow your body to behave as it should.

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