Seljak Brand launched in March 2016 and has since worked towards accelerating the transition towards a more circular economy. We work with Australia’s oldest mill in Tasmania and a 92-year-old weaving mill in Lithuania to weave recycled wool blankets that are closed loop.
The blankets are made from a minimum of 70% recycled merino or lambswool and a 30% blend of other fibres (mohair, cotton and alpaca) and poly for strength. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.
After a blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets. This circular model allows us to divert waste from landfill and create luxurious and useful blankets.